Five Steps to Making a Disruptive Cover Letter

Cover letters are considered the trickiest part of a resume – the part where you have to sell yourself and your skills. The trend of ‘disruptive’ cover letters has taken off recently as a new way to guarantee your cover letter and resume are considered by prospective employers, and it’s not as hard as you might think. Now, you may be asking; what is a disruptive cover letter?

Simply speaking, it’s a way of grabbing the attention of the reader and making your cover letter stand out from what is bland and unassuming. In writing, disrupting a reader with a shocking statement makes them focus in on what’s happening. Apply that to your CV, and you now have the attention of your maybe new boss. So, what’s the best way to go about it?

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1. Connect

Your cover letter should always start with an introduction. Depending on what kind of job it is, you could work with a casual ‘Hello John’ or a more formal ‘Dear Jane.’ It shows that you not only paid attention to the job listing, but that you also intend to make a connection and communicate with the employer in an engaging fashion. Thanks to the internet and recruitment agencies, it’s much easier these days to find out who exactly is hiring.

However, sometimes an advertiser might be private, or simply not listed. In this case, starting off your cover letter with a ‘to whom it may concern’ is still a bad idea. It’s far too rigid, too distant. Another option would be to say ‘To [insert company name] Recruitment Team’ or ‘Dear [insert company name] HR Department.’ It shows that you are trying to connect with the individuals or the team involved in filling that position.

2. Format and Length

When writing your cover letter, you should not write it on a blank document. There’s nothing disruptive about black text on white paper; nothing to grab the attention of your employer.

Thankfully, a lot of templates exist out there that can make your cover letter stand out – some can even match it to your resume format. Your cover letter format should be simple and sweet; 11-12 font size, a clean typeface such as Garamond, Calibri, or Times New Roman, and paragraph breaks. Always remember to indent the first line of each paragraph; it breaks up the text and makes it easier to read.

And remember, don’t ramble! If you do, a recruiter is going to move onto the next resume. Keep your cover letter concise – you don’t want to be submitting a novella. One page is more than enough to introduce yourself, highlight your skills, and thank them for considering your application.

3. Highlight your experience

Your cover letter is not an overview of your resume, but that doesn’t mean you don’t have the opportunity to sell yourself. In your cover letter, you should highlight your experience and frame it in ways that benefit the business. Recruiters aren’t used to seeing the forward-thinking of job seekers putting themselves in the mind-frame of already being an employee, and it will ensure they look closely at your resume to see if you make the cut.

4. Personalise yourself

Hard to believe, but recruiters are not looking for mindless drones to fill a position. They want to see engaged and driven future employees, willing to take the initiative. The best way to do this is to personalise your cover letter and emphasise your skills and what you can do for the business. The more you reinforce your skills by telling them what you can do and what you are willing to learn on the job shows a recruiter you are prepared to invest time in the business – and shows a level of dedication at the same time.

5. Goodbye, for now

Your cover letter should always have a polite conclusion, but most importantly, you should always show that you are thankful for the opportunity to apply for the job.

The best way to do this is to end your cover letter with a final statement, such as ‘thank you for considering my application’ or ‘I look forward to discussing the role with you in future.’ It shows that you are prepared to enter the role and that you have confidence in your own resume.

6. Sound complicated?

Let us write your covering letters for you.



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Top mistakes people make on LinkedIn

LinkedIn isn’t just essential in the standard recruitment process. It is especially helpful when it comes ‘informal recruitment’, where hiring managers seek to cherry-pick people for their most critical and higher-paying roles.

So, if you’re out to get the best possible jobs going, make your LinkedIn profile top-notch!

Your Executive Agent is here to help you expertly configure your profile so you get noticed by the right employers.

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Perfect for people who want an impeccable CV, LinkedIn profile, and covering letters for powerful job applications.


1. Wrong picture/ no picture /low quality picture

Humans are visual creatures, they love to see a face. Make sure your photo is immaculate, highly professional and of high resolution.

2. Using the Default Connection Request

LinkedIn is not Facebook. The connections made here should be meaningful. Use the wording of the connection request to create rapport with the request of the recipient.

3. Eliminating Past Jobs or Volunteer Work

Don’t leave gaps in your experience. Even if it’s a trivial high school job at McDonald’s, still show it.

4. Third-person writing

The writer of this article suggests that third-person writing is awkward, particularly when the medium is something inherently first-person such as LinkedIn.

5. Skipping the Summary

Whilst for most roles Executive Agents does not recommend putting a summary on your CV, we do suggest you make use of the feature on LinkedIn. There is much more space to add detail on LinkedIn relative to your CV.

6. Actively participating

Join interest groups, and participate. Get noticed on LinkedIn.

7. Neglecting the Privacy Settings

Did you know that you can prevent your current boss from seeing all the changes you’re making to your profile? Don’t let them know you’re actively looking to jump ship.

8. Lack of focus

LinkedIn profiles with a huge depth and breadth of qualifications are one symptom of the confusion pervasive among professionals with a tonne of training and education. This can send a mixed message to people reading your profile.

Start by reading your profile from a neutral reader’s perspective. What are your feelings about this person? Do you know with certainty what is being communicated to the public about you?

Then pick one area you want to focus on and clean up any non-related information such as listing a job, experience, or industry that has nothing to do with what you are trying to communicate.

9. Sound complicated?

Your Executive Agent can help you overhaul your profile and work with you to ensure that you’re projecting the best possible LinkedIn Profile to the world!



“The Executive Agents Career Kickstarter package gave me a range of simple and effective tools to get me the job. It’s amazing that more people don’t do this.”



North Sydney, NSW



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