2. Find Your Thought Leadership Niche
Now that you’ve routinely updated your profile from top to bottom, consider ways in which you can make your mark and share content that will engage other leaders within your community. Follow news pages, publications, or other LinkedIn influencers that are aligned with your worldview and be privy to current events impacting your industry. Like, comment, and share with the topics you want to be aligned with. Your presence will be felt if you are receiving engagement in return.
Your thoughts, opinions, and experiences matter on LinkedIn, so sharing what you’re passionate about – whether it’s politics, issues like the gender pay gap or global warming, or technology – will cement your influence, build relationships, and allow you to join the conversation. Building your audience’s trust in your expertise will drastically improve your reach as a LinkedIn influencer.