It does not happen often. Most of what appears is close enough to your background to be plausible and far enough from what you want to be ignorable. Then something lands that is genuinely right, and suddenly the resume you have been meaning to update for two years has a closing date attached to it.
This is the wrong moment to start a campaign. It is the right moment to do one thing extremely well.
Why a general resume loses to a targeted one
At this level, everyone left after the first cut is competent.
41 applicants per role
That is the Australian average, and volumes are up forty-four per cent year on year. For a good executive role most of those applicants are credible, so competence is not what separates them.
7.4 seconds to decide
The average first pass on an executive resume. In that window the reader is asking one question: can I see this person doing this job? A general document asks them to make that leap themselves.
Same career, reordered
Targeting is not invention. It is the same evidence, reframed in the language of that role and its particular scope, so the fit is obvious before the reader has finished the first page.
What happens after you order
What this leads to
You have a closing date. Here is the timetable you are actually working to.
Clients self-report salary increases ranging from $12,000 to $160,000 a year. They also tell us interview invitations pick up noticeably — we have not measured that comprehensively, so we will not put a number on it. The guarantee figure covers five years of engagements and is counted directly; the rest is what clients report back to us.
What one client said about preparing for a specific role
“Thank you for your mock interview. Almost every question asked in the interview with _____ has been covered. I am not sure if I will get the offer but appreciate your training.”
If there is more than one role
Express is built for a single application. A campaign needs something else.
If you are early in a search and expect to apply for several roles over the coming months, the executive packages cost less per application and set you up properly — resume, cover letter and LinkedIn profile built to carry you through the whole campaign rather than one deadline.

































