ORM is similarly important from a job seeking perspective as your online reputation is as good an assumption of your character as your resume. Employers often look towards evaluating your online footprint before offering you a job or a chance to proceed to the next stage of the interview process. Whilst many social media sites actively alert you when you receive comments or public messages, this might not be the case with non-social media. Anyone can miss a key comment if they are not vigilant. Circulating online comments which damage your image can often snowball and take on the shape of malicious hearsay. If you neglect to promptly respond to both negative and positive comments, these results can be detrimental.

Google Alerts can be set up with the click of a button, or certain ‘social listening’ tools can be utilised to manage all your social channels simultaneously. Industry-specific networks can be monitored through a reputation handler or you can simply track how many times your name is searched each week with specific ORM services at your disposal. Identifying detractors from your brand and logging complaints to those sites is an important priority for ORM; however, working with ORM specialists to monitor your online activity will also benefit you greatly. Valuable insights regarding the traffic of your posts and reactions to them can be calculated; more than this, certain networks can be put in place to link your positive search results to one another. Whilst it may seem slightly discouraging that so many random elements are at play, ORM is a necessary step that requires time, patience and careful evaluation.