Online Reputation Management (ORM)
What is it and is it important?
Historically, to find out more about you, a prospective employer would read your resume and maybe if they were wanting to be extra thorough, they would call a few referees. Nowadays in the interconnected world we live in, potentially damaging elements of our past are ever easier to find and even harder to hide. This brings us into the world of Online Reputation Management (ORM) for job seekers, employees and business leaders alike.
ORM is universal and affects even the most well-established public individuals and celebrities. This also applies to regular businesspeople and career professionals. With successful ORM, our online sharing can lead to profitable results in a closed workplace or wider industry sector capacity. Your online image is important; if it is compromised in the slightest way, steps are required to clean up that image yourself or employ a company such as Executive Agents to do it for you. Even if you are confident you have nothing to hide, you could be mentioned on the periphery of a certain negative incident spreading online. This is a factor which can also be quite damaging and concerning. Future incidents can be averted through consistent ORM, seeing as the constant blurring between our public and private lives is an urgent issue that requires our immediate attention.
ORM is similarly important from a job seeking perspective as your online reputation is as good an assumption of your character as your resume. Employers often look towards evaluating your online footprint before offering you a job or a chance to proceed to the next stage of the interview process. Whilst many social media sites actively alert you when you receive comments or public messages, this might not be the case with non-social media. Anyone can miss a key comment if they are not vigilant. Circulating online comments which damage your image can often snowball and take on the shape of malicious hearsay. If you neglect to promptly respond to both negative and positive comments, these results can be detrimental.
Google Alerts can be set up with the click of a button, or certain ‘social listening’ tools can be utilised to manage all your social channels simultaneously. Industry-specific networks can be monitored through a reputation handler or you can simply track how many times your name is searched each week with specific ORM services at your disposal. Identifying detractors from your brand and logging complaints to those sites is an important priority for ORM; however, working with ORM specialists to monitor your online activity will also benefit you greatly. Valuable insights regarding the traffic of your posts and reactions to them can be calculated; more than this, certain networks can be put in place to link your positive search results to one another. Whilst it may seem slightly discouraging that so many random elements are at play, ORM is a necessary step that requires time, patience and careful evaluation.
In creating or boosting your online presence positively, you must consider personal or business websites, blogs and forums, social media profiles, video websites (YouTube) and online press coverage to map out your personal brand. On top of this, the timing of your posts, their relevance and their trustworthiness are of equal importance. Understanding how you can create a unique stream of content for your followers to engage with by linking all of your online platforms and channels can be considered successful ORM. Before making any major decisions regarding your ORM, consider and nail down exactly what you want your online reputation to be and then assess the steps you can take to improve it. Speak to Executive Agents to learn more.