Stories and Stickers
Borrowing from Snapchat’s integration of Stories which rolled out across its platform in 2013, LinkedIn has implemented its very own version of the feature with the aim to make users feel more engaged. In a socially distanced world, the feature is timely and allows users to express themselves in a casual way with their connections, as opposed to a formal article or informative blog post as users have been limited to sharing. Like other platforms, the Stories you create expire after 24 hours. Initially tested in Australia, Brazil, France, the UAE, and the Netherlands, millions of stories were shared before it went live across the world only recently. An added bonus to the feature includes localised stickers, allowing users a chance to represent their town or city, and an additional ‘question of the day’ sticker which encourages viewers to answer your proposed questions in their own Stories posts.