Thankfully, with all the online tools at your disposal, you can actively add and tailor what you would like your employers to see. However, most employers realise that this is a great way for jobseekers to decorate their most insignificant or irrelevant achievements. LinkedIn is the primary platform for enriching your online presence; it also provides the supporting documentation your employers may be sceptical about on your resume. Even better, you could set up your own online portfolio or website with all your personal contact details; appropriate pictures of yourself; your resume; and perhaps some interactive documents showcasing your work catalogue. The legitimacy of your professional persona is often conjured up through these two venues. Both are strong identifiers of your interests and personal associations in a Google search, too. Frequently publishing blogposts, articles and other relevant professional media also ensures you are the progressive executive your resume portrays you as. Potentially damaging information in the top search results can be suppressed through these methods if they are carried out regularly.
Since the advent of the Internet and subsequently social media, our personal and professional lives are at risk of becoming totally intertwined. Not only that, the size of the web we have cast through our many online profiles is dizzying, leaving many of us unable to recall where and when we have shared our personal details. Whilst employers realise that their job candidates have separate social and professional lives, a simple Google search can undo your executive resume in a matter of minutes. The reality is that employers often have hundreds of qualified candidates who applied for their job listing, and a Google search is a way of ‘weeding out’ a certain portion of them. Googling may often be the difference between a candidate who gets the call for their dream job and another who does not, so it is imperative that your Google results are favourable.