A LinkedIn influencer resonates with their audience, provides value on topics important to their brand and followers, and is publicly known online as a trusted authority with measurable successes. Elsewhere, an influencer’s presence across various social media platforms may also impact the behaviours of users and sway them to buy a particular product or service they are personally invested in. In the general sense, an influencer possesses the power to convey their knowledge and position to a wider audience who is willing to listen, think, and possibly even act upon their authority.

Give yourself a chance to make a difference in a new industry and embrace your unique journey. ‘The secret of change is to focus all of your energy, not on fighting the old, but on building the new’.

Becoming a LinkedIn influencer is an opportunity for career-driven individuals to build their network of contacts, share engaging content, and expound their industry expertise on a platform that offers an unlimited professional experience. LinkedIn is a powerful personal branding tool that is much more than an online job directory and digital resume.

ATS systems are known to be inconsistent and ultimately inaccurate, making the job seeking process even harder for those who are unaware these systems are in place that allow businesses to fast-track their recruitment process. The chances of a qualified candidate being filtered out of the application process simply because the resume doesn’t align with the data that the ATS system is scanning for is as likely as the system rejecting an unsuitable resume based simply on how things are phrased and formatted.

Asking your employer for a pay rise is by far one of the most daunting scenarios for an employee, with less than 30 per cent of job seekers willing to negotiate pay at the interview stage, and less than 50 per cent of employees having never discussed salary negotiations throughout their career.