- Update your LinkedIn in line with new changes
We sound like a dead horse, but LinkedIn only becomes more and more popular each year. In fact, with everyone locked at home, LinkedIn reported a 50 per cent increase in shared content on its website this year. We wrote at length about the most relevant changes here.
The short story?
It’s safe to say, if you don’t have LinkedIn in 2021, you’re well behind the eight-ball in your job search. Your competitors are positioning themselves as thought leaders with hundreds or even thousands of LinkedIn followers, daily Story updates, dynamic Events and Interests feeds, and the new ‘My Company’ page. If you don’t know what these are yet — head over to our comprehensive LinkedIn Insights article to see what the fuss is about.
Plus, the basics of LinkedIn are still essential. Your About section, headline, and role descriptions are essential information that make or break your LinkedIn page.
In particular, with greater competition, your headline is the first thing recruiters see, so make sure it’s both specific for your role while being eye-catching enough to seize attention. Here’s an example of a poor, generic LinkedIn headline:
Marketing Coordinator passionate about the construction industry
And here’s an example of a much more effective headline:
Marketing Coordinator (Construction) | Grew Facebook Ads ROI by 3.5x