7 Reasons Why You Need a Good LinkedIn™ Profile

Why is LinkedIn so important? Do I really need LinkedIn?
These are two of the most common questions we get when consulting with clients, particularly those who are hitting the job market for the first time in a long time.

Five Alternatives to the AICD Company Directors Course

Highly regarded courses such as the AICD Company Directors Course are not necessarily the be-all and end-all for Board membership, particularly when candidates have strong experience and an accompanying track record of on-the-job effectiveness.

Lying on your resume

Lying on your resume

By Nick Hurley
5th September 2022

Lying on your resume

Have you ever scrolled through one of your friends’ social media profiles and thought that it looks so curated and immaculate that it barely resembles the person at all?

Resumes, like a person’s Instagram profile, offers a first impression of a person. It’s no surprise that research has indicated 25% of all resumes contain significant lies (1).

Humans love to lie. One study found that people told lies anywhere from 30% to 50% of the time on topics including their feelings, their actions and their plans and whereabouts (2).


The extent of lying in resumes appears to be positively correlated with a person’s seniority, a stratum where there the stakes are significantly higher. A study of Fortune 1000 executives found that 33% of resumes contained fraudulent material or lacked vital information (3). Split by gender is has been found that 67% of males lie, and 33% of females (4). The more rarefied and more senior the level, the more benefit to lying, because it gets more competitive at the senior level (5).

Technology is one sector that has more resume fraud than others, particularly concerning qualifications (3). Those industries that are more close-knit typically have less prevalence of fraud, along with those that have highly rigorous certification and registration systems. The more your personal reputation matters in your industry, the less chance of fraud.

“Within corporate Australia we find the criticality of reputation varies by geography”, says Nick Hurley, Managing Partner at Executive Agents, a Melbourne-based executive branding agency. “The cities where reputation matters more is where there is a really strong sense of community. Perth, WA, being one of the world’s most isolated cities, is a perfect example of this phenomenon.”

Ironically, one of the most common things people lie about is actually the easiest to check – educational qualifications (6). One study has found that one-third of all executives “lie about past degrees, jobs, and responsibilities” (4). Additionally, educational qualifications have been found to be the least checked component of a candidate’s resume or application (7).

But before you fall for the potentially normative social influence of the trend and start considering jumping on the truth-stretching CV bandwagon, there are a number of tools available for employers. Technology is playing an ever-increasing role in sifting through candidates, from Applicant Tracking Systems (ATS) through to reference checking software.

In fact a whole industry has popped up proving verification services. Companies such as Xref (www.xref.com) and HireRight (www.hireright.com/apac/) offer a suite of reference checking and employment verification services.

Xref states that “Knowing that the candidate has the qualifications and skills they claim enables you to make informed decisions about their performance in the role. In addition, managers can prepare for managing this individual by knowing important factors about their past work experience.”

If even after taking these new developments into consideration, you feel you still need to incorporate some ‘mistruths’ into your CV in order to build a successful application, make sure you speak to one of the consultants at Executive Agents. We have the creative nous and expressive capabilities to make sure your application shines without having to resort to dishonesty.

Schedule a free consultation today.

Excellent NPR Podcast episode on lying

Works Cited

  1. Lies, lies, and more lies. Prater, Tammy and Kiser, Sara Bliss. 2002, SAM Advanced Management Journal.
  2. Negotiating With Liars. Adler, Robert S. 2007, MIT Sloan Management Review.
  3. Resume fraud: Lies, Omissions and Exaggerations. Bachler, C. 1995, Personnel Journal, pp. 50-60.
  4. Rewriting History: Resume falsification more than a passing fiction. Koehn, D. 1999, Houston Business Journal.
  5. Lies in the executive wing. Wah, L. 1999, Management Review.
  6. Resume fraud arisin’. Fairchild, D. 1995, Kansas City Business Journal.
  7. True or false? Edwards, A. 1998, Business Journal: Serving Jacksonville & Northeast Florida.

 Talk with Executive Agents today so we can help you sell yourself with authenticity and integrity.

Be someone who creates their future.

Get the Executive Kickstarter.

Perfect for people who want an impeccable CV, LinkedIn profile, and covering letters for powerful job applications.

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Do I need the AICD course to be a NED?

Training and skill development should form part of the ongoing commitment of a NED once appointed to a board role to ensure they keep up to date with developments in the company and the relevant business sector.

How to Convince Your Boss to Continue Letting you Work from Home: The 2021 Reboot

How to Convince Your Boss to Continue Letting you Work from Home: The 2021 Reboot

By Anna Daly

How to Convince Your Boss to Continue Letting you Work from Home: The 2021 Reboot

For those whose employment does not centre on face-to-face interactions, working from home has become ‘COVID normal’ in 2020. As with the pre-COVID era, however, employers tend to favour the centralised office over remote modes of working, meaning that requests to work from home still need to be accompanied by high-level diplomatic skills. Even with the slew of research concluding that employees are equally, if not more, productive working from home, and 72 per cent of recently surveyed knowledge workers indicating they would prefer to work from home some of the time, there is an intractable perception that working from home amounts to slacking off. It seems timely, then, to revisit the sound advice provided in Rebecca Knight’s 2017 article ‘How to Convince Your Boss to Let You Work From Home’ in light of what working under pandemic conditions has taught us.

  1. Be honest – and diplomatic

Knight presents honesty and diplomacy as the features most important to successfully negotiating working from home and these features will be crucial to post-2020 negotiations too. The case for remote working needs to make sense for both you and your organisation: pointing to numerous organisational benefits without putting yourself in the picture will only lead to questions about your motivations. If working from home means you can spend more time with family then be upfront about it but also make an effort to be reassuring. You might wish to point out, for example, that increased family time doesn’t come at the expense of work but, rather, peripherals such as commuting.

  1. Provide solutions to perceived negatives

Knight recommends devising ways of alleviating the negatives as managers see them. Edith Cowan University’s Stephen Teo observes that trust is the biggest issue, with managers tending to think that seeing their teams equates to more effective supervision and that remote working team members are less responsive or available for consultation. Ensuring you are responsive across several communication platforms including videoconferencing, email and telephone will help address this anxiety, as will being available via chat services such as Slack or Cliq, and readily agreeing to being on-site when the occasion demands.

  1. Present ideas that help address the proven drawbacks of working from home

Along with many other experts in the field, Indranil Roy, an Executive Director at Deloitte Consulting believes ‘face-to-face interactions are required to facilitate collaboration, build relationships, solve complex problems and generate ideas.’ A growing body of evidence has also indicated that adverse mental health effects result from the erosion of boundaries between work and home life. It might be useful to present employers with a suite of ideas aimed at mitigating these drawbacks, ranging from fostering more opportunities for working collaboratively through videoconferencing; to establishing informal, workplace related, but non-essential, messaging groups that allow for ‘water cooler’ conversations.

  1. Ease employers into the idea of managing remote workers

Knight suggests we give employers time to process requests for more flexible working arrangements. Despite ‘COVID normality’, we should also avoid implying that remote working is an entitlement. Instead, suggest a trial period, starting with working from home one day per week or fortnight; and schedule a review after three months. You might be able to draw on your organisation’s positive experience of remote working under COVID to support your case. If your organisation found having a remote workforce unsatisfactory, you may still be able to advance your claim by demonstrating that the problems could be attributed more to pandemic conditions than to working from home.

  1. Present remote working as a chance to demonstrate GREATER accountability

From a monitoring, evaluating and troubleshooting perspective, the requirement that remote workers interact digitally may have distinct advantages. The more digital tools we use, the more traces of our interactions we leave and that record may prove invaluable for identifying strengths and weaknesses within teams and across the organisation. While this raises issues around which traces remain and how they are used, it may also help persuade managers that working from home provides them with opportunities to perform their duties more effectively. That said…

  1. …don’t over-egg it!

Whichever way you present your arguments, steer clear of presumption and making extravagant claims about the rewards working from home reaps for your manager or organisation. Emphasising the savings made on office space rental and utilities might backfire, for example, if your organisation is contractually obliged to foot those bills regardless of whether or not employees use the spaces. Claiming that remote work is healthier because it reduces the risk of contracting seasonal colds and the flu is similarly problematic. Not only are you telling your manager how to do the job, you are also leaving little room for further negotiation if you fall ill while working off-site.

Publications consulted for this Insight

Philippa Fogarty, Simon Frantz, Javier Hirschfeld, Sarah Keating, Emmanuel Lafont, Bryan Lufkin, Rachel Mishael, Visvak Ponnavolu, Maddy Savage and Meredith Turits, (eds.) Coronavirus: How the World of Work May Change Forever, BBC Worklife, 23/10/2020.

Rebecca Knight, ‘How to Convince your Boss to Let you Work from Home’, Harvard Business Review, 05/05/2017.

Emma Wynne, ‘Is Continuing to Work from Home Post-Pandemic Right for You?’ ABC Everyday, 9/11/2020.

If you’re looking to update your resume to land your dream job in 2021, don’t hesitate to get in touch with us for a free 15-minute consultation today.

Be someone who creates their future.

Get the Executive Kickstarter.

Perfect for people who want an impeccable CV, LinkedIn profile, and covering letters for powerful job applications.

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3 Quick Tips for Writing a Disruptive Cover Letter 2021

3 Quick Tips for Writing a Disruptive Cover Letter 2021

By Jamison Barry

Writing a disruptive cover letter 2021.

A well-structured and written covering letter could be the difference between you and a pool of talented candidates. A disruptive covering letter is what can give you this advantage over others and will ensure that your name, your experience, and your suitability for the position is not so easily forgotten.

There are a number of things to consider when writing a disruptive covering letter. Firstly, it is important to understand what a disruptive covering letter is. The ‘disruptive’ trend for covering letters encompasses information that strikes an audience’s attention in a way that isn’t common but not out of place. It is a something that stands out without needing a large, flashing sign that says, ‘pay attention, this is the good bit.’

A good disruptive covering letter is one that is subtle; one that highlights your expertise whilst also framing your qualities as something you can contribute to the business you’re applying for.

So, where do you begin?

  1. The Necessities: Structure, Length, and Typeface

Before we get into the nitty-gritty of making a disruptive covering letter, it’s important to make sure your covering letter has a clean and formal structure; meets your length requirements; and has a clean typeface and font.

If you’re able to locate the details of the business, you should include a small header that addresses the business’ title, address, and relevant contact number. You should also include your own details in this section, highlighting your name, mobile and email contact details, and the area you live in. Following this, your covering letter needs a solid introduction. Simply writing ‘To Whom It May Concern’ is an opening that shows you have no interest in connecting with the business. Whenever possible, you should include the position contact’s name, but if this information is unavailable, the next best thing is to address the letter to the business’ Recruitment or Talent Team.

Now, depending on what kind of position you’re applying for, your covering letter may need to be a short and sweet one-pager, or a more detailed four-to-eight pages. Now, typically, a one-page covering letter is all you need, but if you’re looking at a senior executive position with a few dozen key selection criteria requirements, you’re going to want to make the most of your space.

The best way to do this is by taking full advantage of Word or Pages formatting. Using a non-serif typeface like Arial, Calibri, or Garamond are not only ATS compliant but also visually appealing to a reader, and if you need to, you can adjust your font-size from anywhere between 10pt to 12pt. But what about when you have just one line over your page limit, but your font size is already getting a bit too small? Simply refer to your Layout Tab and the ‘after’ spacing box and lower the number until your content is all on one page.

  1. The Good Stuff: Experience, Achievements, and Qualifications

This is what you came here for: how to highlight your experience in a way that not only reflects what you can do, but also what you can bring to your soon-to-be new employer.

It’s important to note here that your covering letter is not an overview of your resume, nor should you just be copying over bits and pieces to fill in space. You need to be reading the requirements of the position closely and then taking a good look at your own experience to see what is transferable.

So, what do you cover? For a standard covering letter, you’re going to want to look at your most recent and related experience. All you need is a few concise sentences to highlight what it is you do, and this should also be related to the position you’re applying for. Then, it’s time to put your best foot forward with your career highlights and achievements: the application of your skills in the context of your role that demonstrate what you can do for a business. Managing workforces, facilitating training, delivering projects on time and to budget, and achieving KPIs are all solid examples that will show a recruiter you have the experience that meets their needs.

Lastly, you want to address your qualifications. All you need here is a few simple statements outlining the degrees, diplomas, or certifications you have. These should never preface your experience; by including them later in the covering letter, you’re implying that these qualifications are the foundation of the experience you have gained in your career. Now, if you don’t have qualifications, or ones that are related to the position, don’t panic. You can use this space instead to include a statement on how your experience is transferable and ways in which you plan to use that experience to contribute to the business, or even highlight your intentions to undertake further training to meet the requirements of the position.

You don’t want to ramble here though. A disruptive covering letter should include a brief statement that your further achievements can be viewed in your resume, so that a recruiter feels compelled to read your resume and see what else you can bring to the table.

cherry on top
  1. The Cherry on Top: You

For a lot of people, it is not easy to talk to your experience or to convincingly sell yourself. That’s where a disruptive covering letter can really make a difference for you.

You don’t need to make any grand statements about yourself; you just need to be you. Authenticity is important, and like most things, less is more in this regard. A disruptive covering letter should include a small statement that prefaces your experience: one that not only highlights who you are and what your expertise is in a few short sentences, but also what your interest in the role is. This not only gives a recruiter a five-second impression of you, but why you are applying. More importantly, it shows them you’re already considering your place in the business and what you can contribute to it.

You’ll want to close your covering letter in a similar way. Remember how your teachers always told you that your conclusion should match your introduction? The same principle applies here. You want to reiterate your experience in no more than one or two sentences in direct relation to some of the key elements of the job you’re applying for before following that up with a statement that outlines what you intend to contribute to the business. Once again, you’re showing your interest in the role, not as someone just applying for any job on the market, but as someone seriously considering how to enhance that business.

Consider using a professional resume and cover letter writing services agency

Job searches have become more competitive, more brutal, and more likely to end in failure in 2020, and that’s likely to continue next year. With more people out of a job — and extremely talented people at that — applicants per job are well above pre-coronavirus levels. That means job seekers need to beat out more competitors to successfully land a suitable position.

Unfortunately, a lot of talented people without professional resume writers behind them aren’t even getting interviews.

Executive Agents, for example, uses a professional design team to optimise your resume template for ATS — applicant tracking systems. If you don’t have your resume optimised, chances are you won’t even get past the machine that automatically rejects almost 90 per cent of applicants.

Executive Agents is a 100 per cent Australian company with all employees in Australia. We’re also constantly innovating in the face of cutting-edge changes in the recruitment sector, such as LinkedIn, ATS, and COVID-19 trends.

If you’re looking to update your resume to land your dream job in 2021, don’t hesitate to get in touch with us for a free 15-minute consultation today.

Be someone who creates their future.

Get the Executive Kickstarter.

Perfect for people who want an impeccable CV, LinkedIn profile, and covering letters for powerful job applications.

Buy Now!

7 Resume Trends for 2021 that will Transform Your Job Search (with Examples)

7 Resume Trends for 2021 that will Transform Your Job Search (with Examples)

By Kangli Hu

7 resume trends for 2021.

This time last year, we shared our top 6 Resume Trends to Watch Out for in 2020, thinking it would be a regular year.

Oops.

Instead, in a year that could have  been lifted straight out of dystopian science fiction, a global pandemic chased us all into our houses; 909 Australians died from coronavirus; and (what feels like a decade ago) bushfires burned through 47 million acres of land.

Plus, even as businesses fast-tracked their digital transformations and instilled work-from-home practices in every department, they also cut loyal employees. Qantas slashed 8,500 jobs, Deloitte cut 700 positions, and Myer temporarily closed all its stores to stand down 10,000 people. In total, 600,000 people lost their jobs in April alone.

With everything transforming around us, it comes as no surprise that the way you write your resume is vastly different heading into 2021 compared to 12 months ago. And the first thing you should address are these 7 resume trends for 2021 that have emerged in the wake of 2020.

  1. Include achievements during COVID-19

It’s understandable if the first thing you want to do is banish all signs of 2020 from your resume, but unfortunately it’s essential information and number 1 in our 7 resume trends for 2021.

Any special COVID-19 achievements should be detailed at length in your resume. For example, suppose you helped your business adjust to work-from-home practices by assisting in remote management processes. That’s a highly relevant and impressive achievement that should go near the top of your resume:

  • Maintained excellent employee engagement rates above 80 per cent during COVID-19 by rapidly proposing and implementing new remote management practices.

Of course, even if you didn’t accomplish anything spectacular, the truth is your efforts were probably more important than you think.

One of the biggest problems businesses faced this year concerned their culture. Stress about catching coronavirus was only the beginning. Financial pressure, poor sleep patterns, favourite co-workers getting laid off, only seeing family members over FaceTime — it all adds up.

In situations like these, maintaining strong teamwork was worth more than anything. If you’ve been someone that other team members leaned on during the pandemic, it’s a great accomplishment to mention. Of course, you can make it sound a little more formal for your resume:

  • Was a good teammate during COVID-19;

versus

  • Oversaw crisis management for the team, maintaining a positive team culture during COVID-19.
  1. Or add your courses during COVID-19 instead

If you rack your brains and still can’t think of an achievement you pulled off during COVID-19, don’t worry. The easiest thing to talk about was how you boosted your career development with an online course or something similar. Flag it in your Professional Summary or covering letter for bonus points.

But don’t think you need to fork out tens of thousands of dollars to enrol in a Go8 university just for the course. With the rise of online learning, some of the most reputable organisations in the world are offering free or cost-effective courses that take less than 10 hours — including Google, HubSpot, TAFE NSW, TAFE Vic, Khan Academy, Open Culture, and many others.

Adding a few of these qualifications can be an appealing way to show companies how employable you are.

On the other hand, if all you did was sink into your couch and watch Netflix all day … well, at least you still have some time to remedy that. Most businesses are still working from home, so you can still bolster your resume with a short online course in the new year.

  1. Don’t worry about explaining a 2020 redundancy or career gap

Even in a regular year, you should never explain a redundancy in the resume. Even if your reason is convincing, it’s still irrelevant:

  • Made redundant after role was automated.

However, if there’s one positive for jobseekers heading into 2021, it’s that you don’t need to do much explaining at all about losing your job. If you were working for Virgin Australia, the whole nation knows your company went into voluntary administration in April. Even the most heartless Hiring Manager isn’t going to hold it against you that you were unlucky enough to be in the industry hit hardest by the pandemic.

A ton of intelligent, accomplished, meaningful employees lost their jobs this year. So even if you were terminated from your position this year, you can produce your resume with full confidence that you’re still a strong asset to a company.

  1. Update your LinkedIn in line with new changes

We sound like a dead horse, but LinkedIn only becomes more and more popular each year. In fact, with everyone locked at home, LinkedIn reported a 50 per cent increase in shared content on its website this year. We wrote at length about the most relevant changes here.

The short story?

It’s safe to say, if you don’t have LinkedIn in 2021, you’re well behind the eight-ball in your job search. Your competitors are positioning themselves as thought leaders with hundreds or even thousands of LinkedIn followers, daily Story updates, dynamic Events and Interests feeds, and the new ‘My Company’ page. If you don’t know what these are yet — head over to our comprehensive LinkedIn Insights article to see what the fuss is about.

Plus, the basics of LinkedIn are still essential. Your About section, headline, and role descriptions are essential information that make or break your LinkedIn page.

In particular, with greater competition, your headline is the first thing recruiters see, so make sure it’s both specific for your role while being eye-catching enough to seize attention. Here’s an example of a poor, generic LinkedIn headline:

Marketing Coordinator passionate about the construction industry

And here’s an example of a much more effective headline:

Marketing Coordinator (Construction) | Grew Facebook Ads ROI by 3.5x

  1. Elevate your achievements with action words

In the equivalent section last year, we talked about how important it is to quantify your achievements. That’s the traditional wisdom that’s been repeated over and over in every resume writing guide published since the dawn of time.

So are numbers less important in 2021?

No — in fact, it’s still best if you know how to quantify your accomplishments. However, in a year where everything nosedived, even treading water was a great achievement. So if you didn’t grow your revenue by 30 per cent like a madman because you were somehow even more productive during COVID-19 than usual, that’s okay.

An achievement like this is very impressive:

  • Protected revenue streams with a minimal decline during COVID-19.

But actually quantifying and making this achievement specific can make it look less impressive:

  • Protected revenue streams and only lost four clients during COVID-19.

As soon as you quantify those ‘four clients,’ you’re bringing attention to your failures. However, if you keep it more vague, you keep the attention on your actual achievement — ‘protect[ing] revenue streams.’

  1. Record a video resume in advance

Video resumes, as we wrote about earlier this year, are one of the most innovative ways you can boost your application.

The way to use them is definitely as a complement rather than a replacement for your traditional text-based resume. You send them along to the Hiring Manager at the first opportunity, such as before you have your first interview.

In short, video resumes offer some amazing advantages. They show your personality, display your video editing and tech skills, and offer a competitive advantage over most job seekers who don’t use one.

But don’t be too enamoured with them — the biggest problem with video resumes is how they offer the chance for companies to discriminate against you. If you believe you’re someone who gets less opportunities because of age, sex, race, ethnicity, or anything else, don’t feel obligated to submit your video resume.

Otherwise, a video resume can only boost your job search when complementing your traditional text resume. Companies love to hire for culture fit, and your text resumes have always been more about achievements, successes, and responsibilities than your personality. Preparing an additional video resume to send along can seriously elevate your application.

  1. Consider using a professional resume writing services agency

Job searches have become more competitive, more brutal, and more likely to end in failure in 2020, and that’s likely to continue next year. With more people out of a job — and extremely talented people at that — applicants per job are well above pre-coronavirus levels. That means job seekers need to beat out more competitors to successfully land a suitable position.

Unfortunately, a lot of talented people without professional resume writers behind them aren’t even getting interviews.

Executive Agents, for example, uses a professional design team to optimise your resume template for ATS — applicant tracking systems. If you don’t have your resume optimised, chances are you won’t even get past the machine that automatically rejects almost 90 per cent of applicants.

Executive Agents is a 100 per cent Australian company with all employees in Australia. We’re also constantly innovating in the face of cutting-edge changes in the recruitment sector, such as LinkedIn, ATS, and COVID-19 trends.

If you’re looking to update your resume to land your dream job in 2021, don’t hesitate to get in touch with us for a free 15-minute consultation today.

Be someone who creates their future.

Get the Executive Kickstarter.

Perfect for people who want an impeccable CV, LinkedIn profile, and covering letters for powerful job applications.

Buy Now!

What are recruiters looking for in a CV?

What are recruiters looking for in a CV?

By Nick Hurley

What are recruiters looking for in a CV?

The quick answer – it varies considerably from recruiter to recruiter.

Some recruiters like detail, some like brevity, some like a functional layout, most like a reverse chronology and some even like fancy graphic design.

The most important facet of working with a recruiter is to be open and willing to adjust the CV as that recruiter sees fit.

Before attempting to engage with a recruiter it’s important to gain an appreciation of the type of talent they are looking for and to appreciate how they make money. Don’t forget, recruiters aren’t there to serve you as the candidate, they are there to fill a role for their client – the hiring company.

That being said, because they benefit if you get hired, they will work for you to an extent.

why you need professional job interview training

Recruiters ideally want to work with the hottest commodities – candidates who are currently employed; have salary expectations in the range of the role being filled; have precisely the right matching skillset; ideally niche or hotly sought-after skills; have a clear and distinct career trajectory; and who have been gradually but steadily rising up through the ranks in their profession/skillset. The icing on the cake is a candidate who is being actively sought by multiple companies – let’s start a bidding war!

What they typically aren’t as keen on: people switching careers; people with big gaps in their employment; those who have been demoted; those without permanent residency in Australia; people who do not live in Australia or who haven’t for a very long time; people with broad nebulous skills and experience that is difficult to classify; and people with grandiose sounding job titles and degrees that place them well above the role needing to be filled.

If you’re in this group, then maybe a recruiter isn’t for you.

How do I get a recruiter to even notice my CV for consideration?

Our empirical research has shown that recruiters spend on average just nine seconds initially reading your CV. You therefore must get your initial message across clearly, succinctly and consistently.

The questions they will be asking themselves:

Can I see the keywords I am looking for (eg SQL DBA)? Is there a career progression? Does the person have increasing levels of responsibility? Do the titles make sense? Do the responsibilities and accomplishments listed match what I’m looking for? Does the talent have an online presence? Can I find their LinkedIn profile?

The CV you send a recruiter needs to stand out, be punchy and to an impeccable standard. It can have lots of pertinent detail however that can be left to the following pages. They need to decide if they like you from the first page, only then will they want to subsequently read through the details of your accomplishments in more detail in the latter pages.

Here at Executive Agents we actively work with you to identify your unique selling proposition, your value-add and piece together a consistent and clear career story. We condense it down into a CV that will proudly become your principal piece of personal marketing collateral.

Schedule a call with our dedicated team today.

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Changes Coming to LinkedIn

Changes Coming to LinkedIn

By Andrea Italia
November 9th, 2020

Since LinkedIn’s launch in 2003, the business-focussed platform has moved from strength-to-strength throughout the years to carve out its own niche. As other social media giants like Facebook, Instagram, Twitter and Snapchat continue to grow in users and features, LinkedIn has begun rolling out new changes that could rival their competition’s usability, popularity, and overall practicality. With new features already added in 2020, a neater home and user profile interface for desktop; Stories; a messages revamp; supported video meetings; and even more to come for the remaining quarter, LinkedIn feels and looks easy-to-use on mobile and desktop, giving new and old users a needed refresh.

  1. Stories and Stickers

Borrowing from Snapchat’s integration of Stories which rolled out across its platform in 2013, LinkedIn has implemented its very own version of the feature with the aim to make users feel more engaged. In a socially distanced world, the feature is timely and allows users to express themselves in a casual way with their connections, as opposed to a formal article or informative blog post as users have been limited to sharing. Like other platforms, the Stories you create expire after 24 hours. Initially tested in Australia, Brazil, France, the UAE, and the Netherlands, millions of stories were shared before it went live across the world only recently. An added bonus to the feature includes localised stickers, allowing users a chance to represent their town or city, and an additional ‘question of the day’ sticker which encourages viewers to answer your proposed questions in their own Stories posts.

  1. More Messaging Tools

Usually a challenge for users with hundreds or thousands of connections, LinkedIn’s messaging overhaul adds organisation and simplicity to your inbox. Soon, it will be easier to mark messages as ‘read’, delete messages, and archive those you would rather not have in your way. A planned tool to edit your messages and delete an already sent message is also on the way.

  1. Video Meetings

Following the messaging update which is soon to arrive, video meetings can now be accessed through your LinkedIn inbox. LinkedIn supports popular video providers such as Microsoft Teams and Zoom, giving most users the convenience and accessibility to sign-in and arrange a quick meeting from any messaging thread.

  1. Events Feed/Interests Feed

Along with the planned and new features explained here, LinkedIn is also planning to improve features such as newsfeed and Events, which was made available to users in May. With the pandemic making work-from-home offices commonplace, this feature proved successful, resulting in more than 200,000 virtual events being listed on the platform. New discovery features for finding events, easier promotion of events, increased data processes, and tracking attendees are some of the ways LinkedIn is hoping to improve this already successful feature. An “interest feed” looks to upgrade an often-congested newsfeed for users, with LinkedIn planning to offer a personalised collection of articles, posts and opinion pieces on major news events and current issues by utilising both human editors and computer algorithms.

  1. ‘My Company’ Page

Other notable changes that have been made recently to the platform include polls; a “My Company” tab to pages; featured media; and toggling between posting as a member or business. This last change has been a welcome addition to those who can post as part of a business or organisation, offering a seamless way to switch between personal and business channels. Polls, which LinkedIn borrowed from Twitter that introduced it in 2015, then Facebook and Instagram in 2017, may be of use to more casual users, helping you gain valuable insight from your network of followers and what they like to see, increasing your influence and visibility in turn. On the other hand, the “My Company” tab is an extension of pages for businesses, and ushers in a new space that facilitates a feeling of community amongst employees to celebrate promotions, anniversaries and key accomplishments.

These changes—some already available and others planned to be integrated soon enough—are well-timed, with LinkedIn reporting a 50 per cent increase in shared content year-on-year. With a newly simplified look and feel, the increase is a significant indicator that LinkedIn can be more than just a tool for job hunting. Users will discover there are numerous ways to be productive on the platform, making LinkedIn a diverse channel that can now be as personalised and candid as you desire.

Here at Executive Agents, we specialise in making your LinkedIn profile stand out and be seen by those who matter. Get in touch today for a free consultation.

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Career Opportunities Arising from the 2020 Federal Budget

Career Opportunities Arising from the 2020 Federal Budget

By Anna Daly

Last night’s Federal Budget announcement has left Australians with a broad impression of the government’s plan for economic recovery but few clues as to how job seekers over the age of 35 position themselves for the COVID-adjusted employment market. We do know that stimulating business is central to this plan and that infrastructure has turned out to be of secondary importance.

Significantly, businesses have been granted a range of tax cuts and incentives aimed at encouraging them to employ more people (the JobMaker Hiring Credit) and purchase more capital assets (‘temporary full expensing’). This probably means things will be running as COVID-usual for the next few months, with the flow-on effects of the stimulus package starting to take firmer shape early next year. At prompting from journalist Laura Tingle, however, the Treasurer Josh Frydenberg has also conceded that some businesses will ‘go to the wall’ once JobKeeper payments cease. Indeed, the budget has been partly informed by the estimate that the unemployment rate will peak at 8 per cent between now and the end of the year, though it is expected this will drop back down to 6 per cent by 2022-23.

For many of us it’s going to be a rocky ride and, until a clearer picture comes into view, preparing adequately will prove something of a challenge. We can still make some preparations, though. If you are currently in work, you are uniquely positioned to know the likelihood your organisation and, more specifically your position, will still exist after March next year. Use this knowledge to your advantage. If you are currently looking for work, you will have a rough idea of how your industry is faring by the amount of positions that have either been closed or made available over the course of this year. If you suspect your industry is flailing, consider how your skillset and experience may effectively translate to other sectors and roles. Seek can be a useful guide here: entering one or two of your core competencies into the ‘Search’ field can throw up some surprising, and valuable, results.

The most important thing is to not give up because almost anything can happen. Who last year thought that a stockpile of fabric remnants would be the makings of a flourishing reusable facemask business? Not me, for one. If this year has taught us anything, it is that nothing can be taken for granted, and that can have positive implications too.

To be continued

Whatever your decision may be, here at Executive Agents, we’re willing to work with you to find the best way forward for your job seeking journey. Get in touch today for a free consultation.

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